Digital & Online Marketing is crucial today in any business that wants to reach millions of customers and prospects. Each year, due to technology advancements, we are seeing more and more platforms that are offering services for marketers to reach new audiences.  So its very important that in today's digital centric world, we have a great strategy to to address the approach of digital and online marketing.

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There are few important questions you want to ask when it comes to digital marketing. What is your technology stack capable of and do you have good analytics and data to use for reporting?  Today, companies like Google, Adobe & Salesforce provides great tools that will meet your digital marketing needs.  But no technology stack is perfect so its important to select the right partner that provides you the capabilities you need.  

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The capabilities you need to bring onboard for digital marketing are:

• Content Management System - Solution where you can create websites and landing pages 

• Tag Management System - Solution to manage and deploy 3rd party tags easily 

• A/B - Multi-Variant Testing Solution - Solution to test and optimize your digital offerings 

• Audience Management System (DMP) - Solution to find your audience & segment your audience for personalization/targeting 

• Email/SMS/Push Communication System - Solution to reach your audience via outbound communications 

• Offer Management & Lead Scoring System - Solution to manage your offers and score your leads based on prospect/customer behavior   

• Analytics Solution - Solution to track your campaign performance and your audience click stream behavior  

• Machine Learning Solution - Solutions and algorithm to help speed up your campaign goals based on data